Fine print
Privacy Policy
This policy explains how we collect, use, store and disclose personal information when you use Reel Estate Agency. We handle that information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Who we are
Reel Estate Agency is operated by FB ADS (Two Watts Trust), ABN 22 639 050 213. We are the APP entity responsible for the personal information described here. Contact: hello@reelestateagency.com.
What we collect
The information we collect depends on how you use the service. It can include:
- Account data — your name, agency, email, mobile number, and a password which we store only as a one-way hash. We also keep a record of your orders, revision requests, invoices, film credits and subscription status.
- Listing material you give us — listing links (and the photos and details we read from those pages), music you upload, property addresses, suburbs, listing prices, inspection times and booking links, notes, style preferences, your logo and headshot, and the listing photos or footage you upload or that we import from a listing link you provide.
- Payment records — the amount paid, currency, date, PayPal transaction references and, where PayPal provides it, a PayPal payer identifier. We do not collect or store your card number, CVV or full account details. Payments are processed by PayPal.
- Technical and advertising data — approximate location at country or city level, browser and device type, pages viewed, and advertising click identifiers used to measure our ads.
- Support — messages you send us in help chat or by email.
We collect this information from you directly, from the listing page when you paste a link, from PayPal when you pay, and automatically from your browser and our advertising tools when you visit the site.
Why we collect it
We use personal information to:
- create and manage your account, and let you sign in
- produce, quality-check, deliver and revise your films
- take payment, issue tax invoices, apply the first-film trial, and handle refunds or credits
- email you about your orders, password resets, and service messages
- measure and improve the site, prevent fraud and misuse, and keep the service secure
- run and measure advertising, including showing our ads to people similar to our customers, where the law allows
- meet our legal, tax and accounting obligations
We only use personal information for these purposes, or for a related purpose you would reasonably expect, or with your consent, or where the Privacy Act otherwise allows.
Payments
Checkout is provided by PayPal (PayPal balance, card, Apple Pay or Google Pay where available). Card and wallet details are entered into PayPal’s forms and are not stored by us. We keep only what we need to confirm the payment, issue an invoice, fulfil the order and handle a refund — typically the PayPal order or capture reference, amount, currency, status and date.
We send transactional email — order updates, film-ready notices, password resets and invoices — through a third-party email delivery provider. We do not sell your email address. We will only send marketing email if you have asked for it or it is otherwise permitted, and you can opt out of marketing at any time.
Advertising, the Meta pixel and Conversions API
We use Meta (Facebook and Instagram) advertising tools on this site, including the Meta pixel in your browser and the Conversions API from our servers. These tools help us understand whether our ads are working, measure sign-ups and purchases, and improve our campaigns. They may collect or receive a page URL, a browser or device identifier, and — for a completed sign-up or purchase — an event such as Purchase or CompleteRegistration, together with the value and currency of an order where relevant.
Where we send identifiers such as email or phone to Meta so an event can be matched to an account, we hash those identifiers first (a one-way irreversible form) before they are sent.
We may also upload a customer list to Meta for advertising, including to build a lookalike audience. List matching uses hashed identifiers (for example a hashed email or phone number), not a plain-text list of your details. You can control Meta ads through your Facebook or Instagram ad settings, and through industry tools such as Your Online Choices.
Advertising and ChatGPT Ads (OpenAI)
We may also use ChatGPT Ads measurement tools from OpenAI — a browser pixel and a server-side Conversions API — to measure whether ads in ChatGPT lead to a completed purchase. These tools may receive a page URL, a click or browser reference supplied by the ad, and, after a successful payment, the order id, amount and currency. The server API key used to send confirmed purchases is kept on our servers and is not placed in the browser.
First-party site statistics
We record basic first-party statistics on our own servers: page views and clicks on Order or Get-offer buttons. We store the page path, the type of event, the time, and a random first-party visitor cookie. We do not store your name, email, phone number or IP address in these statistics, and we do not send this information to Meta. We use it only to operate and improve the site.
AI processing
To make your film we send listing photos, and limited listing context such as the address or your style notes, to third-party AI providers that generate video, images, text or audio on our behalf. Those providers process the material only to fulfil your order. We do not authorise them to use your listing photos to train their general models where we can choose otherwise. We do not include your password or payment card details in any AI request.
Overseas disclosure
Some of our service providers are located outside Australia, including in the United States and other countries. This can include payment, email, advertising, cloud hosting, storage and AI processing providers. When we disclose personal information overseas, we take reasonable steps to ensure it is handled in a way that is consistent with the Australian Privacy Principles, including through contracts with those providers. Overseas providers may be subject to the laws of their own country.
Retention
We keep account data and order records, including invoices and payment references, for as long as the account is open and then for a period required for tax, accounting and dispute-resolution purposes — typically at least seven years after the last transaction.
Listing photos, footage, logos, headshots and finished films are kept while they are needed to produce, revise, deliver and support your order, and for a reasonable period afterwards so you can download or request a revision. We may then delete or irreversibly de-identify that material, unless we need to keep it to deal with a complaint, legal claim or legal obligation.
If you close your account, we will delete or de-identify personal information we no longer need, subject to those retention requirements.
Security
We store information on secured systems, transmit it over HTTPS, hash passwords, and limit staff access to what is needed to fulfil orders and support you. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Access and correction
You may ask for access to the personal information we hold about you, or ask us to correct it if it is inaccurate, out of date, incomplete, irrelevant or misleading. You can update many account details yourself once you are signed in. For anything else, email hello@reelestateagency.com. We will respond within a reasonable period, usually within 30 days. If we cannot give you access or make a correction, we will tell you why, unless we are not required to do so, and how you can complain.
Complaints
If you are concerned about how we have handled your personal information, please email hello@reelestateagency.com and we will consider the complaint and write back to you. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC):
- Website: www.oaic.gov.au
- Phone: 1300 363 992
- Online complaint form: oaic.gov.au/privacy/privacy-complaints
Changes
We may update this policy from time to time. The version on this page is the current one. If we make a material change, we will update the date below.
Last updated 11 November 2026.